It’s no secret that drugstore brands have been killing the make-up scene lately. Well, sound the horn, here comes L’Oréal to join the party. This summer, L’Oréal launched their new Voluminous Lash Paradise Mascara, describing it as giving “intense, volumized and more beautiful lashes”. This mascara is available in three shades, black, blackest black, and waterproof blackest black. It comes in the cutest sleek metallic pink tube and contains the standard 0.28 fl. oz of product.
The internet absolutely lost its mind over this mascara when it first launched. A lot of reviewers called Lash Paradise the drugstore dupe for the Better Than Sex Mascara by Too Faced. I think it was this comparison that made me hesitate to buy it for so long. The Better Than Sex mascara and I are definitely not friends. It clumped up my lashes and flaked under my eyes during wear. Both of which are super unacceptable for any mascara, be it drugstore or high end. Now that I have tried both mascaras, I can say that personally I don’t think the two compare at all. Lash Paradise gave me beautiful full and fluttery lashes with just two coats. The application was mess free and did not clump up my lashes. During the day there was absolutely no flaking or smearing under the eyes and my lashes stayed voluminous and held a curl all day. The one thing I will say is that you’ll need a good eye make-up remover or an oil to get this completely off at the end of the day. This really isn’t something I mind since I usually use an oil to fully devolve all of the eye makeup I have on anyways. Plus, I love knowing this stuff is bullet proof!
The brush applicator has a slight hourglass shape, which I personally love. I’ve always had better luck with applicators like this and find that they give me the best lashes possible. L’Oréal describes it as a “soft wavy bristle brush that holds maximum formula for a dramatic volumizing charge. 200+ bristles catch every lash for a full fringe effect”. I think the fact that this applicator has so many bristles works in its favour. It provides an even coat of mascara and doesn’t separate or fan the lashes out too much.
Overall, I think this mascara is bomb. All of the hype and praise is true. This really is drugstore mascara, at a drugstore price, with a high end formula and performance. I can rely on this product for everyday wear and not have to worry half way through a meeting if I have black all over my face. This has truly become a favourite and I will purchase it again and again.
Have you tried L’Oréal’s Lash Paradise Mascara? Share your thoughts in the comments!
- Brand: L’Oréal
- Price: $12 CAD.
- Living Blonde Rating: